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» Women in Business Spotlight on Rosalind Brewer

Women in Business Spotlight on Rosalind Brewer

Sarah Johnson | | Comments (1)

If Sam’s Club were its own company, instead of a subsidiary to Wal-Mart, Rosalind Brewer would be a Fortune 50 CEO. Even without that distinction, Brewer runs a $50 billion business. But she has lofty goals, she wants to turn Sam’s Club in a $100 billion business – and she knows exactly how she is going to do it.

Brewer didn’t get her start in business management or sales or even marketing, she started as a chemist. She joined Wal-Mart in 2006, intent on using the analytics and problem-solving skills she learned as a chemist to help her in the business world.

As CEO of Sam’s Club, Brewer has two big targets: Costco and Amazon.com. She wants her company to rival Costco in physical, store presence and rival Amazon in online presence. These are lofty goals to say the least; will she be able to reach them? She plans to start by raising the membership fee for Sam’s Club, then says she will enact the following strategies:

  • Expansion. Brewer wants to build Sam’s Club in metropolitan areas, and expand beyond the current rural town base of the vast majority of Sam’s Club stores. The company is also opening five times as many stores this year as they normally do annually.
  • Rebates. Brewer introduced a new membership plan that offers a rebate based on the amount of a purchase. Those who pay more would pay less on their monthly membership.
  • New Brands. Brewer plans to bring in big brands. In the Wall Street Journal, she boasts about already having Eddie Bauer, Nautica, Lucky Brand Jeans and Apple products in their stores while continuously looking to expand.  
  • Health and Wellness. Brewer aims to improve the health and wellness offerings of Sam’s Club by offering more organic and higher quality food. She wants her pharmacists to “come out from behind the counter” and engage with customers.
  • Track Shopping Habits. Brewer says Sam’s Club ecommerce represents less than 1% of total sales but is growing fast. She plans for the company to introduce new data to track shopping habits to improve online offers, in hopes to compete with Amazon.
Posted in: women executives

Comments

To Whom it may Concern; Attention ; Mrs. Brewer Sams Club; GE Capital Retail Bank My complain is simple and hope that you can help. I was to be issued a Courtsey $25 credit for the inconvenience for some issues i have been having with your reps. The reps not being helpful, giving mis- leading or wrong information, for putting me on hold for a long time without having the courtesy to let me know whats going on .I know that working in a call center is just common courtsey that you keep your customer informed at least every three minutes if its going to be a while; That credit was not given to me. Today i was bounced back and forth from debby to tina to Ryan and still nothing was applied.They stated they didnt feel the need to issue any such credit. That i would have to send a letter hard copy of my complaint and mail it. Really! Now in our technology world and everyone using electronical ways of communicating and we still have to send my complaint by mail, uncalled for. As Mrs Brewer being the new CEO and being a woman perhaps knowing many mothers should know a simple courtsey credit for the unconvience may not be a big deal or make much of difference to the company but for me it means alot , it means a credit that i can use for more food or resourced needed in my household. Never thought that i would get the run around and so many different asnwers and being bounced back and forth because no one feels or wants or has the authority to have the empowerment, to make a call/decision. I hope you can understand Mrs Brewer Rosalind that i should be able to trust a company when they tell me what i think are facts and be able to feel comfortable and satisfied about spending my money in your company. And that when issues araises that it would be taken care of without the run around. Yeritza Smith 105 Hide A Way Court Nashville TN 37217 Thanks

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